Pitch Video and Script

We were briefed of an opportunity to pitch to a potential client about voice services to scale their operations in Honduras. The client’s brand is a leader in the consumer goods industry in the US and worldwide and was considering increasing its volume of business with the company. For this, we were tasked with creating a video where we could show the talent at TP Honduras, how we were the right fit for the job, and how our nearshore proximity was a differentiating factor from the competition.

Audience: potential client, a leading consumer goods brand in the US and worldwide markets.

Challenge: to create a short video directed at a potential client with the objective of meeting with them and offering the company services. The video had to be shot onsite (abroad, in Honduras) and in three days (before the lead went cold), so the script and storyboard had to be concise and fairly easy to produce without sacrificing that "WOW" factor.

Result: The result was a timely finished project with excellent feedback from both the BizDev team and our COO. Our BizDev team liked the video so much, they decided to use it with other potential clients. This material was important since the Honduras site needed growth in terms of new client logos and farming, and we were able to create an asset of value that was key to the company goal.

Scope of work: scriptwriting/copywriting, storyboarding, project lead and POC for BizDev updates.

Software/Tools: word processor, Adobe Illustrator.

In collaboration with: Head of Business Development (USA); Angel Cruz Feliz (video shoot, directing, motion graphics, and post-production).