GPTW Campaign

The Great Place To Work® institute provides yearly certifications on workplace culture through the application of surveys. For the first time ever, TP Global decided to enter the certification as a group, instead of letting each subsidiary apply on their own. Out of 65 applicable countries, 60 were certified as a GPTW®. To announce this worldwide, the global Marketing team drafted a general communication, however, no visuals were provided. For our cluster, the Nearshore Region, I was tasked with the design of said campaign.

Audience: all Teleperformance employees in the Nearshore Region (about 20K at the moment), followers of our social media accounts.

Challenge: This was a major milestone for the group and, as such, the Nearshore Region was expected to make a splash and let all employees know. The graphic identity created had to work for all countries in the region, with a balance in the color palette that could blend seamlessly with the GPTW® logo/badge and the Teleperformance identity. The turnaround for the key visual proposal was less than a week.
 

Result: I managed to create pieces that referenced the corporate brand while looking bold and engaging; my managers and teammates all gave me kudos on my work and the graphics I designed were used across 6 different countries.

Scope of work: key visual design for digital channels (intranet, email, social media, power point slides).

Software/Tools: Adobe Photoshop, Adobe Illustrator, Microsoft PowerPoint.